Is your brand identity relevant to your customer?
Located down valley of Aspen, Colorado in the highly-desirable Roaring Fork Valley, Ironbridge is a single family master plan community with undeniable views of Mount Sopris and a fantastic golf course. The developer, asked L&P to reposition the housing product and community amenities within the local community. The community, which had been stalled for three years, achieved sales and absorption beyond far and above the developer's expectation.
Lewis & Partners created a comprehensive story about the lifestyle and promoted it via traditional and online mediums.
Lewis & Partners worked their way out of a job as all properties were sold over a 12-month period.