Monday May 20, 2013 | 1:52 am

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About the Vida Vacations project

One of the leading developers of vacation club properties, resorts and golf courses in Mexico asked L&P for help in creating a welcome gift for their newest members to communicate the entire story of the vacation club they recently purchased. L&P designed and sourced the Vida Box and all of the collateral materials inside. L&P also oversees the management and fulfillment of each package.

From top to bottom, it’s a 318 step process to fill each order, but after UPS picks up each box…we do a little dance. Whew!!  It involves strategy, creativity, communication, purchasing, inventory management and a whole lot of top-notch vendors.

Strategy

Create a memorable gift for new vacation club members to combat buyer’s remorse.

Results

Since the implementation of the program in May of 2010, membership cancellations have decreased 10%.