"What’s in a name? For a rose by any other name is but a rose.” William Shakespeare
Well, I have to hand it to the bard, he’s right, but, there is a little bit more to it.
How your target market perceives your product is the essence of positioning your brand. Determining what this relationship is going to be up front is the ideal starting place on any committed marketing effort.
POSITIONING AND BRANDING
Name and theme development
Graphic identity and standards