Tuesday May 21, 2013 | 5:20 am

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Strategy & Planning

At Lewis & Partners, we take a very linear approach to marketing planning. We do the market research, analyze the data and synthesize it into a workable marketing plan with annual budget and cash flow to follow. The idea is that if something were to happen and L&P was not there to manage the marketing, that your team would be able to pick up the marketing plan, flip to a given month and get to work. It’s just that thorough.

 

STRATEGY AND PLANNING

  •     Site audits
  •     Consumer research
  •     Competitive analysis
  •     Product segmentation
  •     Price and Product definition
  •     Marketing Plans/ Budgets and Cash Flow statements