Caceres

Partners Black Diamond Properties and Röhe & Wright Builders called L&P when they acquired eight pristine acres of what used to be a pony farm 2 miles west of Downtown Houston. Our responsibility was to tell a great story and create a sense of place, identify the people who would live there and call this place home.

STRATEGY
L&P implemented a 36-month comprehensive marketing plan for Cáceres including creation of logo, design of temporary on-site sales center, a seamless pre-sales and sales process, strategic event planning (Realtors, residents and prospects), Realtor and neighborhood outreach program, advertising campaign/media placement, direct mail campaigns, creation of materials, collateral and website, management of social media and creative direction for all photography.

RESULTS
Weekly sales traffic exceeded 50. Projected pre-sales were 10% by time of construction start. Model home sold upon completion for highest ppsf in 77007 history.