Kissing Tree

L&P was hired as agency of record to create a marketing plan that would deliver a hearty lead bank for this active adult community in San Marcos, Texas.

A strong naming convention and branding palette provided the backdrop for this historic site.

As part of the marketing planning, the digital media and social media had to work in concert with traditional media.
Lead nurturing was a large part of the assignment as the buying cycle can be anywhere from 3 months to 3 years.

The results: ahead of goal on impressions, website traffic, lead bank and visits to the temporary sales and design center.

COLLAPSE