Creative Marketeing Services

Campaign & Promotional Concepts

When you have an incentive or initiative to share, the right campaign gets the word out. We’ve been brought in for projects of every size and scope spanning overarching efforts like brand awareness and community launches, to event- or offer-focused campaigns for grand openings, activities and promotional offers. Champions of the “big idea,” we execute seamlessly across all platforms, leaving no detail behind.

TV & Video

Informative, engaging and entertaining – the versatility of video makes it easy to enjoy just about anywhere, even the palm of your hand. And from concepting to storyboards to production coordination, we’ve got you covered.

Radio

L&P loves good old-fashioned storytelling. We write and produce radio spots that resonate with listeners through a combination of strategic messaging, creative scripts, strong voice-to-brand matching, and music selections that establish emotional tone.

Print

Yes, print still exists – and it’s reaching a whole new level of clearly defined audiences. We specialize in real estate graphic design, and our work continues to lead the category in results. Break through the noise with impactful copy and visuals that know how to get a person’s attention.

Collateral

Although the world is immersed in digital these days, there’s just something special holding something in your hands. Create a sensory experience with your collateral materials. The L&P team has a full suite of graphic design services to make it happen: branded design, interesting functionality, thoughtful content, and even the paperstock’s weight and texture can set you apart.

Copywriting

You consume about a million messages a day. Or at least it feels like it. Rise above the noise with the vehicle that always works: authenticity. We’ll collaborate with you to determine your brand’s truest voice and identity, using that as our North Star in every deliverable. With L&P, you’ll know what to say – and how to say it, too.

Digital Advertising

It’s time to connect on every level. The L&P team creates a digital ecosystem that’s right on target for your audience by leaning into search, social media, CRM, analytics and more. We know what millennials are clicking on at 11 p.m. and what Gen X searches for during their lunch hour. Let’s just say that after more than a decade of proven experience, we have it down to a science.

Social Media

Get customers to realize you’re a great match – swipe right! This is a smart (and fun) place for a brand to let its personality and culture shine. L&P provides content calendar development, messaging strategy, imagery and graphics, and social media production and management for any platform, including the ones of tomorrow.

Out of Home

Tried and true, outdoor is a particularly useful medium for real estate developers. It can build brand awareness, communicate important information, and even direct traffic, literally. L&P knows how to combine graphic design services with creative strategy to create attention-getting, traffic-stopping, head-turning boards in every style, from straightforward to the over-the-top.

Signage

Point prospects in the right direction with signage systems that offer plenty of wow factor as they inform. L&P has oodles and oodles of experience in both permanent and temporary signage programs: entry monumentation, wayfinding, amenities, parks, trails, model homes, lots, bandit, landlease, and more.

Event Ideation

We really know how to throw a party! L&P develops branded event concepts that serve as the launchpad for breakthrough messaging and, well, a really good time. This includes concepts, deliverable production, and event coordination for community grand openings, model home grand openings, inventory tours, amenity celebrations, holiday traditions, sneak previews, prospect traffic builders, resident programming, or just about any event you can imagine.

Promotions

A lot can change, but there’s one thing that always stays the same: Everyone loves a good deal. We’re here to help you deliver value for your audience in the form of concepts, campaigns, and marketing deliverables for buyer promotions, builder specials, inventory pushes, and Realtor® incentive programs.

Blogs

Welcome to SEO’s best friend: the blog. In addition to helping your customer find you, fresh content keeps consumers engaged as you communicate helpful and interesting information about your brand and its offerings. L&P provides SEO strategy, content calendar development, blog research, copywriting and overall blog management.

Email Marketing

Effective email strategies are the ones that adapt, pivot and grow. So, although email has been around for awhile, there are methods and strategies, including A/B testing and segmentation, that can next-level your efforts. Our team produces highly clickable email campaigns that generate awareness and drive conversions, while building long-term engagement with your audience.

Website

If you’ve ever looked up a brand’s website before visiting or making a purchase, then you’ve witnessed the power of a strong online presence, first-hand. L&P’s creative marketing services span the digital world as well, creating visually impactful sites that are also SEO-friendly, strategic and positioned to offer the smoothest customer journey. From setup to maintenance, we’ll ensure decision-making information is at your audience’s fingertips 24/7 – and we’ll help convert them from visitor to prospect, too.

Merchandising

Cups. Trucks. Rubik’s cubes (yes, really). When it comes to promoting your brand, anything goes! While anyone can slap your logo on a koozie, we go a little above and beyond on merchandising to select items that align with both your brand and your audience. After all, no one needs another something taking up space on their kitchen island.

Production Management & Coordination

When production matches the vision, cinematic magic happens. And no one tells a visual story like L&P. We artfully select directors, photographers, videographers, editors, stylists, talent, voice talent, printers, event companies, signage fabricators, website developers, and other resources that capture the look and feel you want. Then, we collaborate closely from roll to wrap to make sure every moment makes an impression.