Naming & Nomenclature
Naming & Nomenclature
“A rose by any other name would smell as sweet.” With all due respect to Shakespeare himself, we disagree. Our team digs deep – through historical, geographical, familial, corporate, industry, and any other available resource – to find (or sometimes even create) a name that is a resonating fit. L&P also develops comprehensive nomenclature systems to help you get the mileage you need.
Logo Design
Logo Design
Put your best face forward. There’s no question: Logo design plays a critical role in branding services. That’s why we’ve assembled just the right blend of designers to capture the heart of your brand. No matter your style or audience, we’ll set you up with the branding toolkit you need to get – and hold – their attention.
Brand Positioning
Brand Positioning
Can we help you lease space in your customer’s mind? With our brand positioning strategy services, the answer is basically yes. L&P finds the intersection of what you have to offer, what your customer wants, and what sets you apart. The result is your unique selling proposition (and all of the benefits your audience will associate with you).
Brand Story
Brand Story
Every L&P team member has the soul of a storyteller. And telling your story, whether through words, art or video, is one of our favorite parts of the job. Always intentional, we lean into a collaborative process to shape our clients’ visions into experiences that can be felt and experienced at any touch point, from websites to welcome centers.
Brand Identity
Brand Identity
Your logo may be your most identifiable element, but your brand identity ties the visual story together with all of the visible assets that make a brand, a brand. While typography and color palette play the starring roles, L&P doesn’t stop there. We give attention to every design feature, including iconography, patterns, textures, shapes, borders … all the way down to the shape of your CTA buttons.
Brand Voice & Lexicon
Brand Voice & Lexicon
If your brand could speak, what would it sound like? Together, we can answer that question – and make sure its present in every email, web page, ad and social post. It’s a process we call turning a brand human, and it’s a crucial step toward aligning your voice across platforms.
Photography, Videography & Animation
Photography, Videography & Animation
How do you create a sense of community before a prospect ever even walks through your door? Let the power of photography and videography set the scene. Whether your project calls for creative direction for original photography and videography assets or sourcing of high-quality stock images, your audience will get a feel for who you are from the very first scroll.
Illustration & Animation
Illustration & Animation
The unique thing about real estate branding is that, often, we’re tasked with selling the dream of a place that doesn’t physically exist yet. Illustration and animations help bring the vision to life, injecting human experience and emotion into plans at all stages. We’ve also been known to create branded infographics that turn details and facts into compelling insights.
Maps & Site Maps
Maps & Site Maps
We have a soft spot for maps. Maybe it’s because we, too, have a passion for helping others navigate. Only our roads span the expanse of real estate branding. Our extensive experience creating illustrated maps and site maps will give you an on-brand vehicle for communicating location, accessibility, traffic routes, area offerings and conveniences, as well as detailed community, product, and amenity plans.
Brand Usage Guidelines
Brand Usage Guidelines
The brand we build together belongs to you – so it only makes sense that you should be able to use it confidently. The brand book, or usage guidelines, can help. Consider it a field guide of all of your brand’s ideas and elements that, when combined, communicate exactly who your company is to various audiences, both external and internal.
Brand Management
Brand Management
Protect your investment. Building the brand is the beginning. After that, comes staying consistent and true to your brand across marketing, advertising, PR and media. Countless brands trust us to be their keepers (and it’s a badge we wear with pride).
