Marketing Services

Market Planning

Let’s map it out. L&P works with you to develop a comprehensive plan for where you want to go (and exactly how we’re going to get there). Armed with research, data, competitive analysis, target market insight, and years of real estate knowledge and experience, we’ll help put your goals and visions into their most tangible form.

Goal Setting, Strategy & Tactics

So, what does success look like to you? Together, we’ll set marketing services goals based on your sales objectives and budget. Next, we’ll sketch out the big ideas, granular details and everything else, creating a strategic ecosystem with a singular focus: converting your audience.

Budgeting

There are no blank checks around here. Dollar by dollar, we maximize your spend to deliver your greatest mileage – with detailed budgets that put numbers behind every marketing effort.

Forecasting

While we can’t say we have a crystal ball (we checked with legal), we can say that we share remarkably accurate insights to help clients forecast demand and potential. Our team combs historical and industry trends, but we don’t stop there. Outside forces, relationships, consumer behaviors and future proofing all come into play, too.

Primary & Secondary Research

We’re the kind of people who’d rather find out than suppose. Our formalized brand of curiosity gives us the power to immerse ourselves in market trends, target audiences, competitive landscapes and all things data. And when the occasion calls for it, we join forces with market research services to conduct and facilitate first-person initiatives.

Competitive Analysis

Know thy enemy. That’s a little strong, but we really do get to know your competitors. This includes site visits, brand reviews, marketing, event and promotional campaign and message tracking, digital advertising audits, and probably even their favorite podcasts.

Communications Auditing

The world’s gone digital, and we’re here to help you capitalize on it. We’ll continuously monitor, test, and measure the effectiveness of our efforts to see what’s performing. From there, the team will fine-tune and optimize for best results.

Sales Tracking & Analysis

All systems go – now, it’s time to move the needle. We work 1:1 with your sales team members (or sales tracking system) to review buyer data and current information. This gives us a better look at what’s driving decision making and assists in identifying untapped opportunities.

Builder Relations

When we say “family of builders,” we really mean it. L&P has forged strong relationships with builders over the years, giving us an insider’s understanding of how to be an effective liaison. As an extension of the developers we work with, we oversee the passing of the baton to the sales team leaders. A lot happens at this stage, including the coordination of planning and feedback meetings, setting up and monitoring product feeds, developing marketing materials and libraries, and establishing automated lead notifications.

Realtor Relations

If realtors are the heart of the real estate industry, consider us the pulse. We have decades of experience actively listening to and collaborating with realtors, and our network is your unfair competitive advantage. From launch and ongoing communications to special events concepts and planning, merchandising, incentive, or reward programs, we work hard to make sure you cut through the noise and stay top of mind.