As videography has advanced from being a specialized art form to becoming one of the most powerful and versatile forms of communication and storytelling (particularly in the real-estate sector), the benefits of video marketing for businesses in a digital environment have changed significantly. The growth of social media and its unquenchable thirst for images has accelerated this evolution. L&P Has recognized that with the emergence of platforms such as Instagram, TikTok, and YouTube, the approach to creating, disseminating, and viewing videos has transformed. This transformation has enabled videography to be within reach for many and allowed L&P to assist its clients of real-estate developers, builders, and realtors to showcase their products to new and expanding audience segments across all digital media.
The Rise of Digital Marketing and Its Impact on Videography
The rise of social media has democratized videography, equipping millions with powerful tools that were once held by only professional videographers. The art of video has now become available to anyone with a smartphone, and real estate industry employees use this to their advantage in various ways. Platforms allow real estate employees to access potential clients through various digital media, such as live streaming, short-form videos, and AR (augmented reality). Social media encourages creativity and allows people and businesses to connect better with the most desired customer segments. L&P has noticed this shift in the use of video digitally and has begun incorporating augmented reality, short-form videos, and 9:16 aspect ratio videos into our websites and digital media ads
From Traditional Videography to Digital Marketing Storytelling
Traditional videography, characterized by long-form content and high production values, has shifted to meet the needs of a mobile-first, attention-scarce audience. See L&P’s benefits of video marketing for business:
- Short-Form Content: The rise of short-form content has surged the demand for quick, impactful storytelling. Formats like Instagram Reels, YouTube Shorts, and TikTok videos—often lasting less than 60 seconds—dominate today’s organic social feeds. By approximating this short-form content on our digital advertising, it gives users a sense of authenticity and familiarity when viewing our ads.
- Vertical Video: The mobile-centric nature of social media has popularized vertical video formats, changing how videographers frame and shoot their content. Whenever working with videographers, L&P ensures that all captured content is available for us in the correct aspect ratios, so we can service our client’s needs, no matter the vertical
- User-Generated Content: Real estate businesses are using user-generated videos to build trust and authenticity. On social media, these organic pieces of content often outperform highly produced advertisements in terms of engagement. At L&P, we encourage our clients to utilize User-Generated Content within their communities to give a more authentic feel to the content
- Enhanced Reality: More and more businesses within the real estate industry are beginning to use augmented reality, virtual reality, or 360-degree videos to offer an immersive tour experience to their potential customers. This allows prospective home buyers to see floorplans, amenity centers, and community layouts all without leaving the privacy of their own home, and can provide value to the prospect without requiring an on-site visit. AR/VR has been implemented on multiple websites managed by L&P to give prospects a more in-depth understanding of the houses and community amenities.
Benefits of Video Marketing for Businesses
For businesses, the evolution of videography offers unparalleled opportunities to connect with audiences. Video content is now a cornerstone of digital marketing strategies, driving higher engagement, improving conversion rates, and enhancing brand storytelling. From product demos and behind-the-scenes glimpses to influencer collaborations and live events, video allows L&P to help its clients create memorable experiences that resonate with their target audience. L&P works closely with videographers to ensure all of the content gathered is purposeful and precise so it can accurately portray a community’s branding and meet all spec requirements to be sent to prospects through various mediums.
L&P is your Video Marketing Agency in Houston
L&P has utilized video marketing with dozens of clients throughout the past years. Video marketing is something L&P’s creative and videography team takes seriously, whether it is media built for out-of-home (OOH), programmatic, social media, or websites. To learn how L&P utilizes video marketing to its greatest effect or about benefits of video marketing for businesses especially, real estate, contact us today
