Thousands of marketing agencies in the United States can help you fill the holes in your marketing plan. Some of these, while effective at filling in those gaps, tend not to consider the broader picture of your business as a brand and are overly focused on a single aspect of your business. Full-service marketing agencies, such as L&P Marketing, partner with clients throughout every stage of their business journey. From inception until final closings, L&P is the full-service marketing agency that builders, developers, and communities trust most with their marketing efforts. Our wide variety of services allows us to gain actionable insights throughout the entire marketing landscape to help provide for our clients.
Full-Service Marketing Agency Services:
Digital Marketing Services
For many of our clients, the first interaction with a new customer will come online. Whether it’s visiting a website, viewing an ad, or finding our clients organically on social media, we recognize that established brands tend to become familiar with a customer through digital exposure. Through digital marketing, L&P strives to leave a great online first impression on all new users.
SEO: Optimizing websites for organic search is a crucial way to help potential customers find you online. Targeting specific organic keywords on your website can help with your organic search rankings on search engines like Google and can drive new users to your site. And the best part? It’s free traffic.
Digital Paid Advertising: Paid digital advertising on search engines and social media is a good way to target potential customers based on preferences, demographics, and interests. Through these mediums, our agency can target users unfamiliar with a brand and drive them to the site. And maybe more importantly, retarget users who are familiar with your brand to entice engagement across channels.
Organic Social Media: Social media has become increasingly important over the past 10 years. Keeping those who are familiar with your brand engaged on social media is a good way to build credibility and trust. Organic posts involving community updates, resident events, and new developments within the community show social media users your dedication to keeping residents happy and can help potential customers think of your brand more fondly.
Email Marketing: Email Marketing is a great way to target users already familiar with your brand back onto highly targeted areas of your website. Ensuring you are sending the correct audience segments to the correctly targeted landing pages on your website is effective in driving meaningful conversions.
Website Development: In today’s marketing landscape, first impressions are often made online. At L&P, we understand that your website is more than just a digital storefront—it’s one of the most powerful ways for users to get to know your brand. That’s why we have a team dedicated to designing, building, and optimizing your website to make that first impression count.
Conversion Rate Optimization: Many companies within the real estate industry depend on their websites to gather interest and generate leads that the companies can nurture with other marketing tactics throughout the buying cycle. With conversion rate optimization, L&P uses heatmap technology, A/B testing, and follows best design practices to ensure that website users are drawn toward converting actions on the site’s page.
Creative & Branding Services
As a full-service marketing agency, L&P offers creative services including branding, graphic design, website design, and placemaking—each essential to the marketing process. We believe that building a strong brand aligned with the business is the crucial first step in creating a brand, and is of the highest importance when beginning the development of your marketing strategy.
Branding: Branding services are the first step in a critical marketing journey. Branding can impact potential customers’ sentiments toward your brand before they even know anything about your brand or product. Ensuring you have a brand identity aligned with your company’s vision is the first step to making a lasting impression on potential clients.
Graphic Design: Graphic design across social media is important in portraying your brand in the desired light. Being authentic and genuine in your digital graphics is crucial for maintaining a consistent brand both online and offline. The use of these graphics while also drawing out a sense of positive emotion with homebuyers online is crucial in maintaining a noticeable and respectable brand.
Website Design: Having a creative team that is ultimately familiar with your brand, as well as being knowledgeable of UX/UI best practices, is critical in ensuring a seamless transition of your brand from offline to online. This, along with providing critical information and relevant call to actions (CTAs) on the site, is what makes our creative team so trusted with our clients’ brands.
Photo/Video Production: At L&P, we are finding that real photography and videography consistently outperform stock imagery. Our photo/video production team has over a decade of experience working with videographers and photographers to ensure every shot, scene, and script perfectly reflects the brand and is usable across all platforms.
Placemaking: Placemaking is a crucial part of L&P’s marketing process. Ensuring your location is aligned with your brand’s value is crucial to the homebuyer journey. Taking online interactions and impressions and carrying them throughout the development ensures your brand is properly communicating its message both online and in person.
Traditional Marketing Services
While not as prevalent nowadays compared to digital marketing, traditional marketing allows agencies like L&P to target a wider variety of potential customers. Through event marketing, print, TV & radio, and PR efforts, L&P can use these avenues to send specific messaging to specific audiences to greater cater our marketing to potential customers throughout the marketing funnel.
Event Marketing: Event marketing at master planned communities is one of the specialties of a full-service marketing agency like L&P. Our experienced team and reliable event partners ensure that we are properly able to drive on-site traffic on the event day and provide information, activations, and community details to on-site prospects.
Traditional Advertising/Print: Although social media advertising has become more commonplace, L&P recognizes that traditional and print advertising still have their place in the marketing mix. From traditional billboards to brochures via direct mail, L&P has identified that one marketing platform is not most suitable for all audience segments, and we adjust to the most effective strategies for each market.
Broadcast Advertising (TV & Radio): While not the most prevalent marketing tactic used in this day in age, TV and Radio advertising allows us to target broader customer bases within specific areas closely located to our communities. TV and Radio advertising also allows us to provide specific messaging for these channels that may not be optimal for other marketing avenues.
Public Relations: Public relations is an important part of communicating with the public. L&P provides valuable PR pieces to the media to get the word around about new community developments or updates. Also, importantly, L&P has a pulse on the community sentiment towards a brand and ensures the brand is reflected in a positive light because we know word of mouth is an important driving factor in reputation and can hinder future sales.
Strategic Planning Services
Often overlooked, L&P believes strategic planning is at the heart of every decision we make. Action without planning leads to results that can be positive, but without thinking through the strategy of these efforts, can create unaccounted for challenges, skewed data, and inconclusive results. That is why L&P puts its strategic planning at the utmost importance when beginning work with any client.
Market Research: No matter the industry, keeping up with market trends is crucial in determining next steps in the marketing strategy. This is especially important in the real estate industry, where a variety of external factors can alter the supply of houses and the demand of homebuyers. Staying in tune with these market corrections is critical to L&P and the success of our clients.
Competitor Analysis: Analyzing competitors within the same industry and location is important in the marketing strategy. Knowing your specific brand’s value proposition and positioning within the industry is important because it determines which audience segments are worth targeting and which are not. Knowing your competitors is the first step to knowing how to out-market them.
Builder and Realtor Relations: In the real estate industry, we realize that a master-planned community relies on many partners for success. Working with just the development team leaves out crucial information from partners such as realtors and builders, who can provide great insights into the latter end of the marketing funnel using their “boots-on-the-ground” experience.
Sales Tracking & Analysis – L&P realizes that the variety of our services and expertise can only be so impactful without end results. L&P takes pride in its ability to dive into the bottom-line numbers and modify our marketing strategies towards those that not only boost leads or foot traffic, but most importantly, those that boost sales for our clients.
L&P Marketing – One-Stop Marketing Agency
While other marketing agencies can fill in the gaps left by your marketing team, L&P works as a partner (it’s in our name) for your business throughout its entire lifecycle. Whether it’s creative, digital, traditional, or strategic, you can be sure you’re in the best hands with Lewis & Partners. To learn how we can best serve your business, reach out to us!
