In the constantly evolving digital marketing landscape, website data is becoming more valuable to track user journeys. With the introduction of Google Analytics 4, L&P has developed its website tracking and can more accurately understand the user’s journey when they visit a website. Wondering how to use Google Analytics 4? L&P uses this tool to enhance our overall marketing strategies and edit our websites so users are more likely to commit meaningful actions on our sites.
How to Use Google Analytics 4
With Google Analytics 4, L&P uses event-based tracking to ensure that users convert the way we intended and monitor users’ engagement on websites. Event-based tracking provides a more granular understanding of users’ behavior through tracking popular events like clicks, video interactions, page scrolling, downloads, and form submissions. Through these detailed tracking metrics, L&P can quantify exactly how engaging a website is, and how to best optimize it to increase engagement.
Because of GA4’s capabilities, L&P can create detailed audience segments based on several online interactions. Rather than just sorting audiences by demographic, behavior, and location, L&P can create highly detailed audience segments to enable more targeted and effective remarketing campaigns.
How L&P Utilizes GA4
- Improving Campaign Performance
By utilizing the real-time and exploration reports on GA4, L&P can real-time track users’ website activity and adjust our marketing efforts accordingly. GA4 also uses modeled data to provide forecasted potential outcomes that allow L&P to properly assess the marketing funnel allowing for us to more accurately target and convert our users.
- Detailed Reporting
GA4 is as creative as you make it! With the proper tracking setup and exploration reports, there are thousands of different metrics and filters that can be created so that not a single piece of valuable data is missed. L&P is sure to create everything necessary before on-boarding our clients so that we can provide detailed information on not just website performance, but on how this performance correlates with our other marketing efforts.
- Enhancing Customer Retention
With how to use Google Analytics 4, L&P can maximize your website engagement by understanding our users’ behavior. Finding key exit points, bounces, and conversion walls, we can make the necessary website updates to ensure that the problem points on your website are addressed and resolved for optimal user engagement.
The Difference Between GA4 and Universal Analytics
- Data Modeling
- UA uses session-based modeling while GA4 employs an event-based model, allowing for more detailed data on user interactions
- User Metrics
- GA4 focuses more on active users whereas UA primarily tracks total users after they leave a site
- Reporting Interface
- Unlike Universal Analytics, GA4 can streamline a lot of the data by allowing L&P to customize templated reports, making it easier to access the necessary data
Google Analytics 4 offers marketing firms like L&P a significant advantage in data tracking, giving L&P the powerful tools it needs to accurately and completely understand a website’s users. Through GA4, L&P provides detailed reporting on the website’s audience engagement and demographics, all while absorbing all relevant data that is then turned into actionable decisions to benefit our clients. Staying relevant with all GA4 updates and the evolving digital landscape allows for L&P to best understand our client’s audiences and make beneficial decisions to work towards our client’s goals. To learn more about how L&P makes the most out of Google Analytics 4, contact us today!
