We’ve all certainly learned something about the value of time over the course of the last two years. Sometimes it seems like we have too much of it; other times it seems we don’t have enough. Since we never know what’s going to happen, we must make the best use of the time we have, especially at the start of a new year.
This is the time to do the things that you’ve been wanting and meaning to do to market and grow your brand and foster your vision. The new year is a time of big decisions and big plans, especially for companies looking ahead to the next twelve months. These decisions are not ones you want to make without a little pre-planning with an eye toward new year marketing campaigns.
Maybe you’ve been thinking about a logo refresh, or perhaps it’s time to fire up that Google ads campaign that you’ve been putting off. Have you been planning to revisit the company blog and social media accounts to develop a content strategy for the coming year? Now’s the perfect time. Thinking of refreshing the whole website or developing an entirely new one? You can make all of this and so much more a part of your new year marketing goals—and January is the time to start!
Why Are New Year Marketing Goals So Important?
According to a 2019 CoSchedule [SS1] survey of nearly 3,600 marketers in industries ranging from healthcare to real estate to technology, those who were organized and set regular goals were a whopping 376% more likely to report success than those who didn’t!
Goals are vital to the success of your new year marketing campaign for several reasons. They give your company direction, purpose, and vision for the coming year, and they allow you to measure the success of your marketing campaigns in the new year by giving you clear targets and ways to tell how campaigns are performing in real-time.
Most marketing campaigns have goals that share common objectives, regardless of the industry. Let’s take a look at a few of the most common new year marketing goals for businesses across all sorts of industries and explain how to reach them:
Grow your digital presence
It’s probably no surprise that these days it’s all about having a digital presence. This has become especially important over the last couple of years. Growing your digital presence in the new year could mean anything from revamping the company website to improving social media outreach.
Promote products
After all, whether you’re selling cars or cakes or houses in master-planned communities, moving products is how your business makes money. Your marketing strategy should take that into account by planning for what new offerings will be hitting the market in the course of the new year and deciding how to best promote each one.
Improve brand awareness
Even if a customer isn’t buying something right now, you want them to think of you when they’re ready to buy their next home or hamburger or whatever it is you sell. That’s partly about making sure that audiences are aware of your brand through a combination of marketing strategies. Of course, it isn’t just about getting your name out there. It’s about getting it to the right people in the right way.
Develop brand loyalty
While you’re building brand awareness, you can also be strengthening the loyalty of those customers who already know and love your product. Brand loyalty is about keeping your brand consistent and ensuring that your company’s vision comes through in all of your marketing decisions. This includes keeping your messaging on point, whether it’s delivered through social media, press releases, or newsletters.
Attract new buyers and generate leads
Building awareness is ultimately about drawing in new buyers. Sometimes, that means that customers come to you when they’re ready to buy their next house, their next car, their next winter coat. Other times, it means generating promising leads that can pay off in new customers down the road.
Increase conversion rates
In industry terms, “conversion rates” are simply the people who “convert” from shoppers to buyers. Someone looking at your company website is great; someone using it as a portal to actually make a purchase is even better! Increasing conversion rates means doing what it takes to entice interested shoppers to go ahead and make that purchase and feel good about it!
Increase customer value
No, this doesn’t mean making sure that customers pay more for your products or services. Instead, it means improving how much they believe your product or service is worth to them. In other words, customer value is the value that customers place on your company. Few things could be more important. How do you grow that? We have a lot of suggestions, from simple customer service to high-quality newsletters filled with useful information.
Increase revenues and grow your business
This is what it’s all about, right? Whatever the goals of your marketing campaign, you’ll ultimately want to be growing your business into new and exciting avenues in the new year, and setting solid marketing goals is the first step!
Whether your new year marketing goals are some of the ones on this list or something else entirely, setting smart, realistic, and achievable goals is one of the most important things you can do to help your business grow and thrive in the coming year.
For any new year marketing campaigns, it also helps to have a full-service marketing agency on your side. At L&P Marketing, we’re here to help you with every step of the process, from setting your new year marketing goals to planning, prioritizing, and executing your plan to grow your business, build your brand, and do great things in the year to come!
Get in touch today, let us know what you’re hoping to accomplish in the new year, and let us show you how we can help you get there—together.
