Working together, we’ve helped to make Santa Rita Ranch one of the most successful master-planned communities in the country. The Home Builders Association has already honored Santa Rita Ranch as a three-time Developer of the Year, three-time Community of the Year, and the Best-Selling Master-Planned Community in the Austin-Round Rock area. Santa Rita Ranch has also been named the “Most Active Community in Austin” by a Zonda survey.
| Total $ directly tied to marketing efforts | $173,169,492 |
| Total Customers | 390 |
| Customer Conversion Rate | 1.8% |
| Leads | 21,426 |
| Website Conversion Rate | 8% |
| Website Sessions | 267,552 |
| Organic Search | $66,160,336.00 |
| Direct Traffic | $43,789,633.00 |
| Paid Search | $40,148,851.00 |
| Paid Social | $17,111,126.00 |
| Organic Social | $3,493,955.00 |
| Referral Traffic | $1,584,830.00 |
| Email Marketing | $487,321.00 |
| Other campaigns | $393,440.00 |
| Organic Search | 149 |
| Direct Traffic | 100 |
| Paid Search | 88 |
| Paid Social | 40 |
| Organic Social | 7 |
| Referral Traffic | 4 |
| Email Marketing | 1 |
| Other campaigns | 1 |
| Organic Search | 2,813 |
| Paid Search | 3,038 |
| Paid Social | 13,222 |
| Direct Traffic | 1,750 |
| Organic Social | 252 |
| Referral Traffic | 101 |
| Email Marketing | 57 |
| Other campaigns | 124 |
| Offline sources | 69 |
