The brand for Kissing Tree was built. But the community itself was not. With nothing to show, how do you create a TV campaign for a 55+ master planned community unlike anything Texans had ever seen? We partnered with Beef and Pie Productions, and the final executions were as simple as they were impactful.
In this spot, we speak of the care, the craft, and the promise of what was being built at Kissing Tree while we show a traditional Texas boot being handmade, capturing what it takes to make something 100% unique. And 100% Texan. It’s not just any boot; and it’s not just any active adult community. It’s custom-designed. And as the boot kicks a motorcycle into gear on a Hill Country road, it sets the stage for all that’s to come.