We don’t mean cookies. We’re talking Belted Galloways. Belties. Or, as we lovingly call them, Oreo® cows. Whatever you know them as, seven call Sandbrock Ranch home. While it may not seem unusual to picture cows on a ranch, this herd is anything but expected. Adorned with a distinctive wide white stripe set against their rich, black fur, they resemble milk’s favorite cookie: Oreo®. And they’ve sandwiched their way right into our hearts – not to mention the hearts of all who visit Sandbrock Ranch.
Buying a home is certainly exciting ... but after visiting several communities, it can start to feel like a blur. We wanted to ensure Sandbrock Ranch would stay top of mind, whether it was a homebuyer’s first stop, last, or somewhere in the middle. So, we set out to create a strategic association so engaging it’d bring a smile (and a lasting memory!) to visitors of all ages.
Enter Bandit, Cookies & Cream, Domino, Double Stuffed, Ginger, Mudpie, and Tux.
Our Oreos® created instant recognition for the community in a way that could permeate any marketing channel, from experiential activations to social media. At the same time, the Oreos® helped residents feel connected to the land and nature, forever making our sweet bovine buddies synonymous with Sandbrock Ranch.
The most memorable communities tell a captivating story. Ours just happens to moo. An unbreakable bond formed from the moment we gave the community an open invitation to get involved in naming the Oreos®. The herd came to be known as the community pets – always there to brighten residents’ days.
Next, the Oreos® made cameos here and there in prospect emails. The response exceeded even our expectations! People didn’t just like the cows – they began to specifically look for them in our marketing materials.
Months later, Double Stuff and company were headlining our Model Home Grand Opening Event: We 🖤 Our Oreos®. We knew we had tapped into something special. So, we continued to include our community’s signature cows across all channels and mediums.
Cows may not have sales funnels or CTAs. But by engaging our audience with friendly characters who could sell the community with fuzzy faces and unique coats, our Oreos® have become something bigger and better for Sandbrock Ranch.
They’re simultaneously part of the Sandbrock Ranch family – one that’s 1,000+ homes strong and counting – and mascots, all at once.
Working together, we’ve helped to make Santa Rita Ranch one of the most successful master-planned communities in the country. The Home Builders Association has already honored Santa Rita Ranch as a three-time Developer of the Year, three-time Community of the Year, and the Best-Selling Master-Planned Community in the Austin-Round Rock area. Santa Rita Ranch has also been named the “Most Active Community in Austin” by a Zonda survey.
| Total $ directly tied to marketing efforts | $173,169,492 |
| Total Customers | 390 |
| Customer Conversion Rate | 1.8% |
| Leads | 21,426 |
| Website Conversion Rate | 8% |
| Website Sessions | 267,552 |
| Organic Search | $66,160,336.00 |
| Direct Traffic | $43,789,633.00 |
| Paid Search | $40,148,851.00 |
| Paid Social | $17,111,126.00 |
| Organic Social | $3,493,955.00 |
| Referral Traffic | $1,584,830.00 |
| Email Marketing | $487,321.00 |
| Other campaigns | $393,440.00 |
| Organic Search | 149 |
| Direct Traffic | 100 |
| Paid Search | 88 |
| Paid Social | 40 |
| Organic Social | 7 |
| Referral Traffic | 4 |
| Email Marketing | 1 |
| Other campaigns | 1 |
| Organic Search | 2,813 |
| Paid Search | 3,038 |
| Paid Social | 13,222 |
| Direct Traffic | 1,750 |
| Organic Social | 252 |
| Referral Traffic | 101 |
| Email Marketing | 57 |
| Other campaigns | 124 |
| Offline sources | 69 |
