Before we got started, we wanted to understand the Ranch lifestyle, which meant taking Kawasaki Mules out to the land with the developers, feeding the cows, and getting to know the developers’ vision for the community. Then it was a matter of creating a brand narrative that spoke to that vision—something that inspired homeowners to picture a lifestyle of fun and adventure in a one-of-a-kind community, even before that community was built.
We identified key emotional inflection points, which began with rooting the community in a common thread: The Ranch Code, a strong set of shared values designed to enhance the lives of everyone in the community and help prospective residents of all ages and interests see themselves and the life of their dreams waiting at Santa Rita Ranch.
Through engaging video content, social media, email marketing, an accessible website, creative lifestyle photography, and inviting copy, we made sure that home shoppers could see what made Santa Rita Ranch properties go from “for sale” to “sold.” This included everything from walking prospective residents through virtual tours to reaching realtors who were looking to get a foothold in the fastest-growing Austin community.
We wanted homebuyers to see Santa Rita Ranch as their new hometown—one that celebrates who they are and helps them build a fun, fulfilling, and vibrant future for their loved ones. Because Santa Rita Ranch presents a new twist on modern ranch living, the developers wanted to place discovery, learning, and fun at the forefront of everyday life, helping residents connect with the frontier past while welcoming the future with wide-open arms.
Whether you’re 25 or 75, Santa Rita Ranch offers a slice of the Texas Hill Country lifestyle that’s just for you. From first-time homeowners starting a new family to empty-nesters looking for that perfect place to retire, homebuyers can choose from specially tailored products from a range of premier homebuilders. The Ranch offers everything from lock-and-leave townhomes to completely custom, sprawling estates, all with access to world-class amenities.
Today, we continue to work with the Ranch community to produce the kind of marketing that has homebuyers and realtors alike literally camping out on the sidewalks outside the model homes for their chance at a home on the Ranch. And that’s the kind of dedication you can expect when you choose to partner with L&P for your marketing needs.
Since that first trip out to feed the cows on the land that would become Santa Rita Ranch, we’ve been privileged to work with the developers to build a one-of-a-kind community in the Texas Hill Country. Through our brand strategy and their unique offerings, we’ve built the community into the top-selling master-planned community in the Austin, TX area—one that has become synonymous with a life of fun and adventure for all ages.
We’ve gone on to partner with Santa Rita Ranch on countless other projects, from high-level strategy like brand voice and realtor relations to tactical efforts including industry-leading digital ads, collateral design, and high-conversion email marketing. In one unique collaboration, we even rolled up our sleeves and consulted on the design of the Ranch’s multiple welcome centers.
Working together, we’ve helped to make Santa Rita Ranch one of the most successful master-planned communities in the country. The Home Builders Association has already honored Santa Rita Ranch as a three-time Developer of the Year, three-time Community of the Year, and the Best-Selling Master-Planned Community in the Austin-Round Rock area. Santa Rita Ranch has also been named the “Most Active Community in Austin” by a Zonda survey.
|Total $ directly tied to marketing efforts||$173,169,492|
|Customer Conversion Rate||1.8%|
|Website Conversion Rate||8%|