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The Highlands

Montgomery County, Texas


Develop logo and brand identity for The Highlands, a new master planned community developed by Caldwell Communities in Montgomery County located north of Houston, between The Woodlands and Kingwood off of the Grand Parkway.


the highlands logo
the highlands logo
the highlands logo icon


the highlands website mockup
the highlands website mockup
the highlands website mockup
Highlands Badge lakes and ponds


Present brand/community as established, trustworthy, solid, quality

Visually represent an active place that is designed with nature in the forefront and as a lifestyle

Should evoke the idea of a national or state park, but with aspirational sophistication – Client’s words are to not get “too campy”

Create a fun, active, bold brand that can appeal to multiple target audiences

highlands badge award winning developer


the highlands email
the highlands email


Houston-area homebuyers looking for a new home in a community that offers them a place to engage with nature and a healthy/active lifestyle.

May currently own or rent in The Heights, Kingwood, Spring Branch, Spring or The Woodlands and are looking to move out of these higher density areas to get more house, more yard, more nature, more amenities.


the highlands badge 18 hole golf course
the highlands brochure

Key message

The Highlands is a community where you can live an active outdoor lifestyle
with resort-style and natural park-inspired amenities that take full advantage of
the beautiful natural setting.


the highlands outdoor billboard
the highlands outdoor billboard
the highlands outdoor billboard
the highlands outdoor billboard


the highlands digital marketing


the highlands badge new homes and families
highlands badge 12 premier builders
highlands badge 1 great location
the highlands badge starting home price
the highlands badge 1,000s if trees
the highlands badge waterpark and lazy river

Reach out & let’s get going