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The Highlands

Montgomery County, Texas

OBJECTIVE

Develop logo and brand identity for The Highlands, a new master planned community developed by Caldwell Communities in Montgomery County located north of Houston, between The Woodlands and Kingwood off of the Grand Parkway.

LOGO LOCKUPS

WEBSITE

STRATEGY

Present brand/community as established, trustworthy, solid, quality

Visually represent an active place that is designed with nature in the forefront and as a lifestyle

Should evoke the idea of a national or state park, but with aspirational sophistication – Client’s words are to not get “too campy”

Create a fun, active, bold brand that can appeal to multiple target audiences

EMAIL MARKETING

TARGET AUDIENCE(S)

Houston-area homebuyers looking for a new home in a community that offers them a place to engage with nature and a healthy/active lifestyle.

May currently own or rent in The Heights, Kingwood, Spring Branch, Spring or The Woodlands and are looking to move out of these higher density areas to get more house, more yard, more nature, more amenities.

BROCHURE

Key message

The Highlands is a community where you can live an active outdoor lifestyle
with resort-style and natural park-inspired amenities that take full advantage of
the beautiful natural setting.

OUTDOOR

DIGITAL MARKETING

INFOGRAPHIC BADGES

Reach out & let’s get going