Develop logo and brand identity for The Highlands, a new master planned community developed by Caldwell Communities in Montgomery County located north of Houston, between The Woodlands and Kingwood off of the Grand Parkway.
Present brand/community as established, trustworthy, solid, quality
Visually represent an active place that is designed with nature in the forefront
and as a lifestyle
Should evoke the idea of a national or state park, but with aspirational
sophistication – Client’s words are to not get “too campy”
Create a fun, active, bold brand that can appeal to multiple target audiences
Houston-area homebuyers looking for a new home in a community that
offers them a place to engage with nature and a healthy/active lifestyle.
May currently own or rent in The Heights, Kingwood, Spring Branch,
Spring or The Woodlands and are looking to move out of these higher
density areas to get more house, more yard, more nature, more amenities.
The Highlands is a community where you can live an active outdoor lifestyle
with resort-style and natural park-inspired amenities that take full advantage of
the beautiful natural setting.
