Digital Services
Digital Services
Digital Media Strategy, Planning, & Buying
the digital world is like follow the leader. If you’re not leading your category, you’ll always feel like you’re a step behind. Our full service digital marketing team helps you outpace the competition, streamlining your media strategy, planning and buying efforts across all channels to ensure an optimized mix. Rooted in accountability, we measure what matters: reach, impressions, engagement, leads and, of course, conversions. We’re in this for the results.
Websites
Websites
Ah, the store window display of the digital world. We’ll make sure your site gets – and holds – visitors’ attention. Equal parts visually stunning and informationally rich, L&P combines design, UX/UI, content, strategy, functionality, accessibility and optimization to deliver the best impression. Then, with finishing touches like multi-device testing and analytics, we’ll ensure your site captures the spirit of your brand while offering a seamless user journey.
SEO
SEO
Don’t throw a spectacular party that no one shows up to! Enlisting a digital marketing agency for real estate for all things SEO can help. From strategy to execution and ongoing management, we make it easy for users to find you. SEO audits, keyword research, link and content development and a long list of other digital tactics are our specialty. And hey, if you found us through a search engine, you know what they say: The proof is in the pudding.
SEM/Paid Search Advertising/PPC
SEM/Paid Search Advertising/PPC
The results you want, faster. Catch your consumers when they’re already in the consideration phase through SEM, Paid Search and Pay-Per-Click advertising. We create a strategic spread across Google, Bing, Yahoo, and DuckDuckGo, where we conduct audience research, keyword research, geotargeting, ad copy personalization, AB testing, CRM integration, conversion tracking, and budgeting, measurement, and reporting.
Social Media Content Creation & Management
Social Media Content Creation & Management
Social media – not just for the kids, anymore! Mom’s on Instagram. Grandpa’s doing a TikTok challenge. It’s worked its way into just about every aspect of our lives, presenting creative and unique new opportunities to reach your prospects. We can help you carve out the way your social presence looks, sounds and interacts – and we’ll help you own that identity through audience research, breakthrough creative strategy, content planning and creation, social media management, A/B testing, CRM integration, measurement, and reporting. Our digital marketing agency is fluent in Facebook, Instagram, TikTok, LinkedIn, Pinterest, YouTube, Snapchat, and … well, whatever’s up next!
CRM
CRM
To win consumers over, you have to think like them. That’s why having an airtight funnel from consideration to conversion is so important. L&P can help you set up an effective Customer Relationship Management (CRM) system or integrate your existing system to ensure optimal performance. Together, we’ll nurture relationships and engage with leads across all platforms, and at every stage of the journey.
Email Communications, Campaigns & Automation
Email Communications, Campaigns & Automation
We know what you’re thinking: Does anyone still read emails? The answer is yes – and they remain one of the most effective ways of informing and engaging your prospects. From Hubspot to MailChimp and every automation tool in between, we can make sure every email you send is a “must open” for your audience. Through targeted audience personas, segmentation, workflows, lead notification systems, tailored messaging, impressive design, and memorable photo and video content creation, we make the kinds of emails others use for inspiration.
A/B Testing
A/B Testing
Let the data tell you what works – then do more of that! We regularly use A/B testing as a way to influence behavior, improve engagement and reach specific goals across all digital platforms.
Surveys
Surveys
Often, your audience will tell you exactly what makes them happy. You just need to ask! We lean into this qualitative research to get deeper insights into current needs and trends. Through carefully crafted questions – plus a fun and easy format – we boost response rates and gather authentic feedback for your brand.
Digital Performance Analysis
Digital Performance Analysis
If you haven’t noticed, we’re big on data. L&P leans into analytics on every level, including website metrics, digital performance, CRM integration and review, split testing, and conversions across all channels and platforms. Then, we take that information and present it in ways that are easy for you to scan, digest and apply. By the month, quarter and year, you’ll always know how your digital initiatives are performing, securing leads and convincing consumers to buy.
