Placemaking Services

Charrette Coordination

You bring the vision – we put it into action. The L&P team will organize and coordinate placemaking services with the developer, partners and/or stakeholders to map out the steps involved. From land planning and infrastructure to architecture, amenity packages, product selection, sales, branding, and of course, marketing, we’ll make sure everything’s aligned from idea to completion. If you’ve ever wondered “What is placemaking?,” we’re happy to help you navigate from any stage.

Critical Path Audit & Development

Your story should be meaningful to your customers and authentic to your brand… and telling it should be fun. One of our favorite things to do is to create your identity. In doing so, we show people who you are and form meaningful connections with your customers and audiences. L&P uses an intentional process to collaborate with our clients every step of the way, as we shape visions into beautiful and memorable brands that live online and onsite.

Welcome & Sales Centers

You only get one chance to make a first impression, so we’ll make sure yours delivers. Your directional signage, experience and aesthetic – from the interior design all the way down to the snacks and beverages you offer guests – should reflect your target audience’s preferences and interests. Luckily, being from Texas, we know a thing or two about hospitality.

Wayfinding Signage Programs

Every aspect of your community ties into the place you’re creating. That includes your signage. And there are lots of signs to consider: directional, amenity and trail, model home, coming soon, builder and lot, to name a few. We’ll combine your overarching vision with strategy and design to make sure all of your signage is pointed in the right direction.

Amenity Consultation

Turn your community into a lifestyle. Developers look to our placemaking services to set their communities apart from competitors – and we’ll review and consider every option available to help you put together the perfect combination of amenities.

Experiential Ideation

Visiting a community should be an engaging experience. And with our ideation, it will be! Just leave the details to us, and we’ll lean into the nuances of your audience. We’ve done everything from collateral and giveaways to surprise-and-delight features like having readers in the active adult welcome center or branded coloring books for the kids.

Marketing to Sales Team Coordination

No gatekeepers here – when we say we’re an extension of your team, we mean it. And like any great team, we pave the way for seamless handoffs of leads to builders. We work with builders to align on brand voice and language, making marketing assets accessible and more, even long after launch.

Onsite Experience Consultation

Prospective homebuyers should get the vibe of your place the moment they step on site. The best brand extensions embrace all aspects of the sensory experience and no detail is too small. Areas of influence range from landscape palette, team attire, music selection, food and beverage offerings, treats for four-legged friends, family entertainment and beyond. We love getting into these details and collaborating with partners to bring these elements into the brand palette.