Website Services

Design & Development

Whether you’re starting a website from scratch or giving your existing site a refresh with a redesign, L&P can help you carve out a standout digital presence. We offer everything you’d find at a website design company (and then some), specializing in all aspects of design and development, from mobile-friendly and mobile-first design to unique functionalities and interactive visitor experiences. Rooted in best practices for UX design and user experience, we ensure your site is responsive across devices, optimized for speed and user-friendly, so you can update or edit information whenever needed.

Copywriting/Content Creation

Storytelling in the digital space can be the difference between a prospect visiting your site and moving on … or getting drawn into the persuasive pulls of your community. Our copywriting and content creation puts your vision into words, bringing the experience to life in every sentence, and creating anticipatory excitement that drives action.

SEO

If you build it, they will come – as long as you have great SEO. For existing sites, we perform comprehensive SEO audits to see where your best opportunities are. Our SEO website services also include keyword research, link building, content building, core web vitals, page titles and descriptions, and a structured data markup for best results. Then, we crosscheck functionality, like website speed, to deliver a site that’s as easy to navigate as it is engaging.

Optimization & Maintenance

You’ve launched your website, but the work isn’t done yet! Let’s keep everything tuned up with core web vitals, page speed insight, conversion tracking and a content delivery network (CDN). With our help, your site’s maintenance will always be in peak condition, allowing for a smooth experience.

API Integration

We pride ourselves on finding just the right technology solutions to fit the specific challenges developers face. That’s why so many look to us for our real estate website services. Through our flexible API integration, we make it easy for builders to feed in information no matter how often it changes, from current floor plans to quick-move inventory and more.

Site Audits

You want to think like your audience. Tap into the L&P team’s well-rounded experience on every side of the customer equation to do exactly that. After all, we’re not just a website design company – we’re digital strategists. We’ll run a thorough audit of your site, checking against benchmarks for crawlability, content issues, meta tags, HTTPS protocol, internal linking, JS and CSS errors, content monitoring, and even update management. If anything feels clunky, we’ll make recommendations and get it fixed for you right away.

A/B Testing

It always pays to know your options! Drawing from real-time analysis and digital listening, we’ll create variations for your website and run testing against your target audience(s). From there, we’ll analyze the results, getting granular with heat mapping and other optimization tools to determine and implement conversion improvement opportunities.

CMS Design & Implementation

Your site has visitors, but what do you do with them? Maximize every impression through effective CMS design and implementation. We’ll help you determine your best multi-channel strategies to get and nurture your sales funnel leads.

Analytics & Integration

We don’t just collect data from your site’s visitors, we help you understand what their behaviors mean. Using the best industry tools like Google Analytics and Tag Manager as well as heat mapping, our approach puts meaning and insights behind your numbers. We also establish conversion and goal tracking, coordinate with ad managers across Google, Facebook, LinkedIn and more, and assist with CRM integration.