When planning your master-planned community, we know developers have every detail in mind to make the community the best it can be for its residents. With so much in mind, community signage often takes a backburner to land planning, home building, and other community amenities. While signage may not be the most important aspect of your community, this underappreciated and underutilized aspect of marketing allows communities to showcase their branding, inform residents, and direct potential new homebuyers to desired locations. L&P provides a variety of marketing services, but signage and wayfinding are marketing efforts that L&P Provides a higher point of emphasis on these efforts than other marketing firms.
In terms of signage and its correlation to introducing branding, many communities tend to use signage as purely informative information for people within the community. Ensuring that people on high-traffic routes near your community can easily identify and notice your brand is one of the key metrics for deciding how effective your signage is. L&P has worked on signage for several master-planned communities including award-winning signage and has found that tying branding and information into a clear, concise message plants your brand identity into potential homebuyer’s minds and increases brand familiarity.
What is Wayfinding
Community Signage is also important in informing residents and visitors about key community features. So, what is wayfinding exactly? Wayfinding allows people to easily and effectively travel throughout your community and find the locations that are most important to them. Whether it is a park for a homeowner or a model home for a prospect, L&P ensures your signage and wayfinding efforts get the message across to people throughout the sales funnel, even after they buy a home. One of L&P’s most notable signage projects was with Easton Park where we utilized directional, informational, and interactive signage to create a cohesive brand identity within the community while still providing key information to prospects and homebuyers. Directional signs, informational signs, and interactive signs are just a few ways that L&P puts purpose and intent behind all of our signage efforts to make sure your signage is doing the most!
What are the Benefits of Wayfinding Signage
Adding wayfinding in communities is a good way to showcase branding and provide visitors with information to more easily find attractions best suited to their needs. Wayfinding signage improves community navigation allowing residents and visitors to easily make their way around your neighborhood. This keeps visitors more informed and can keep residents safer. Highlighting community amenities in your wayfinding can also increase community involvement and active living, making the community more cohesive and active.
While signage and wayfinding are an important part of the development and marketing process, L&P truly understands the importance of this underutilized community feature and knows how to utilize signage to improve your community. Whether you are looking to bolster your signage efforts during your community’s development, or need revamped signage for your already developed community, L&P has the creativity and expertise to get your community the most it can out of its signage efforts
