Easton Park
Easton Park is a 1,500 acre urban master-planned community, located just 12 miles from downtown Austin. This vibrant place will connect a diverse group of people with miles and miles of trails, parks, and neighborhoods.
READ MOREEaston Park will be a 1,500 acre urban master-planned community, located just 12 minutes from downtown Austin. This vibrant place will connect a diverse group of people with miles and miles of trails, parks, and neighborhoods.
STRATEGY
L&P aimed to create a brand that highlights the main amenities and is a reflection of the vision of the community. In turn, L&P crafted the brand platform and identity which is the blueprint for the Easton Park story.
RESULTS
L&P as the creative and marketing agency for Easton Park, has moved the brand forward in developing print, digital, website, out of home, etc. for the Austin marketplace. For the Grand Opening of Easton Park’s first neighborhood, Bryant Park, L&P worked closely with the client to develop event concept, strategy, and creative execution. Within 8 weeks of the Grand Opening on April 16, 2016, Easton Park had 78 new home sales.
COLLAPSE
PRIMARY LOGO + LOGO MARK
GRAND OPENING EVENT
PROMOTIONAL BRANDING
PRE-SALES BROCHURE
DIGITAL ADS
ON-SITE SIGNAGE
